EE TV Visual Guide

Designed and tested a new discovery-focused experience for EE TV customers to help viewers find content and brands they would otherwise miss. Ran controlled A/B experiments to prove the lift before rollout.

What I did on this project.

Designed and tested a new discovery-focused experience for EE TV customers to help viewers find content and brands they would otherwise miss. Ran controlled A/B experiments to prove the lift before rollout.

8%VoD engagement
7%new brand discovery

Coming soon

Full write-up on the way.

I’m drafting the long-form case study for this project. If you’d like the whole story now, drop me a line and I’ll walk you through it.

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