(01)
Discovery
I love talking to real users and the people closest to the problem. It's the fastest way to understand who's hurting and why, long before anyone writes a line of code.
Hello!I'mRomie,aproductmanager.
6+ years shipping data-driven products. Now focused on AI adoption and building new products.
My projects
With my keen eye for detail and sharp critical thinking skills, I specialise in crafting captivating products and experiences.
Freely TV
0 to 1, UX, Product DiscoveryTook Freely from blank page to launch. Led product discovery, UX, and delivery for a UK streaming app backed by the four public service broadcasters: BBC, ITV, Channel 4, and Channel 5.
- 1M+active devices
- On timelaunch
Deskpro CMS
Growth, Operational Efficiency, B2B SaaSDesigned and shipped a headless CMS for Deskpro's corporate site. Worked closely with engineers to re-architect the editorial flow so the marketing team could publish without waiting on a dev.
- 90%time to publish
- 150%avg. visit duration
EE TV Visual Guide
A/B Testing, Consumer Tech, UXDesigned and tested a new discovery-focused experience for EE TV customers to help viewers find content and brands they would otherwise miss. Ran controlled A/B experiments to prove the lift before rollout.
- 8%VoD engagement
- 7%new brand discovery
SQL Playground
Side Project, Learning ToolsBuilt as my own way to get more fluent in SQL. A realistic SaaS dataset of users, subscriptions, revenue, and events to practise the product questions that actually come up on the job. Open source, so anyone else can pick it up and use it too.
Schengen Monitor
Side Project, TravelGot tired of re-entering trip dates into a spreadsheet and redoing the 90/180 maths every time my plans shifted. So I built something that handles the recalculating for me.
- 5 hrssaved
Are you ready to see more?
The roles that taught me how I work.
- 2021 - 2025
Product Manager, YouView TV
London, United Kingdom
- Led product discovery and delivery across core TV experiences on a national-scale platform serving millions of UK households, backed by BBC, ITV, Channel 4, BT and TalkTalk.
- Managed complex stakeholder, regulatory and commercial constraints across major broadcasters and ISPs. Shipped into a large, demanding customer base with tight trade-offs.
2021 - 2025Product Manager, YouView TV
London, United Kingdom
- Led product discovery and delivery across core TV experiences on a national-scale platform serving millions of UK households, backed by BBC, ITV, Channel 4, BT and TalkTalk.
- Managed complex stakeholder, regulatory and commercial constraints across major broadcasters and ISPs. Shipped into a large, demanding customer base with tight trade-offs.
- 2020 - 2021
Product Manager, Deskpro
London, United Kingdom
- Introduced a content management system for internal website management, replacing ad-hoc editorial tooling with a schema-driven flow.
- Enhanced core helpdesk software functionality and revamped the Knowledge Base Guides feature for materially better usability and time-to-publish.
2020 - 2021Product Manager, Deskpro
London, United Kingdom
- Introduced a content management system for internal website management, replacing ad-hoc editorial tooling with a schema-driven flow.
- Enhanced core helpdesk software functionality and revamped the Knowledge Base Guides feature for materially better usability and time-to-publish.
- 2020
Product Manager (Contract), Nutrable
London, United Kingdom
- Led early discovery with prospective users, validating product direction and commercial viability for an early-stage health tech startup.
- Tested business model assumptions around pricing and revenue mechanics before committing to a build.
2020Product Manager (Contract), Nutrable
London, United Kingdom
- Led early discovery with prospective users, validating product direction and commercial viability for an early-stage health tech startup.
- Tested business model assumptions around pricing and revenue mechanics before committing to a build.
- 2019 - 2020
Product Marketer, Beamly
London, United Kingdom
- Defined positioning and go-to-market strategy for a CMS product targeting beauty brands. Ran stakeholder workshops to surface the real buyer problems.
- Tested assumptions with real customers before shipping, so launch messaging landed on proven pain points rather than guesses.
2019 - 2020Product Marketer, Beamly
London, United Kingdom
- Defined positioning and go-to-market strategy for a CMS product targeting beauty brands. Ran stakeholder workshops to surface the real buyer problems.
- Tested assumptions with real customers before shipping, so launch messaging landed on proven pain points rather than guesses.
- 2012 - 2017
Senior Analyst, PAAMCO Prisma
London, United Kingdom
- Led the digitisation of internal reporting and accounting processes at a hedge fund of funds. Turned spreadsheet workflows into repeatable pipelines. The work that eventually pulled me towards product.
- Delivered tailored analytics and reporting to portfolio managers and clients.
2012 - 2017Senior Analyst, PAAMCO Prisma
London, United Kingdom
- Led the digitisation of internal reporting and accounting processes at a hedge fund of funds. Turned spreadsheet workflows into repeatable pipelines. The work that eventually pulled me towards product.
- Delivered tailored analytics and reporting to portfolio managers and clients.
- 2010 - 2012
Math Teacher, Teach For America
Los Angeles, CA, United States
- Taught high-school mathematics in an outcomes-driven environment. Measured, iterated, and owned the number.
- Tracked student performance data and adapted my teaching based on measurable progress.
2010 - 2012Math Teacher, Teach For America
Los Angeles, CA, United States
- Taught high-school mathematics in an outcomes-driven environment. Measured, iterated, and owned the number.
- Tracked student performance data and adapted my teaching based on measurable progress.
“Romie was able to put people at ease and get the most out of consumer research interviews, drawing out valuable insights that shaped our product direction.”
Nicholas Wodtke
CEO & Founder, Nutrable
High-quality work with real value considered.
My process is built to reduce uncertainty quickly and ship something real before optimism runs out. It’s less about process rigour and more about keeping the loop tight.
(02)
Framing
The fun part is narrowing a big vague problem into the smallest bet that could actually move the number. Trade-offs get written down. Assumptions get named. Everyone knows what we're still guessing at.
(03)
Shipping
My favourite part of shipping is working closely with engineers to figure out where scope can be cut. The aim is the tightest possible MVP, the one that still teaches us something real.
(04)
Learning
The bit most people skip is the one I love most. Measuring what actually happened, talking to the people it happened to, and deciding what to drop, double down on, or leave alone. Then the loop starts again.
My numbers say it all
These numbers reflect the experience and consistency, and the measurable impact behind the work I’ve delivered over the years.
6+
Years shipping product1M+
Users reached at scale20+
Features shipped live£300k
Raised to seed a startup4
Countries worked & studied inHey! That’s me.
I’m Romie, a product manager with 6+ years shipping data-driven products across startups and established teams. I’ve led discovery, built roadmaps, and taken one bet from zero to 1M+ users. Lately I’m focused on AI adoption and building new products.
Product strategy90%
User discovery90%
AI adoption60%
Roadmapping80%
Data & SQL70%
Vibe coding75%
08 · Capabilities
What I’m useful for.
A short list of things I get asked to do, and genuinely enjoy. If your problem sits somewhere in this neighbourhood, we’ll get on.
Product Strategy
User Discovery
Roadmapping
Data & Analytics
AI Adoption
0→1 Development
Vibe Coding
From the blog
Write-ups of the side projects I’ve been building. Why I started each one, what I learned along the way, and the tool that came out of it.