My work.
Everything I've shipped that I'm willing to stand behind. Case studies up top, weekend experiments below. Click any for the longer read.
Case studies
Shipped products with measurable impact, end to end.
Freely TV
Took Freely from blank page to launch. Led product discovery, UX, and delivery for a UK streaming app backed by the four public service broadcasters: BBC, ITV, Channel 4, and Channel 5.
- 1M+active devices
- On timelaunch
Deskpro CMS
Designed and shipped a headless CMS for Deskpro's corporate site. Worked closely with engineers to re-architect the editorial flow so the marketing team could publish without waiting on a dev.
- 90%time to publish
- 150%avg. visit duration
Visual Guide
Shaped and tested the on-demand area of a content discovery experience for a major UK pay-TV operator, helping viewers find shows and brands they would otherwise miss. Ran a controlled A/B experiment to prove the lift before rollout.
- 8%VoD engagement
- 7%new brand discovery
Builds
Things I've built myself, solo and with AI, from shipped tools with real users to a venture in the making.
Schengen Monitor
A live web app that makes the EU's 90/180 day rule easy to see at a glance. Built solo with AI in a few evenings, now a free tool with a small base of paying users.
- 5 hrssaved per trip
- Livewith paying users
AI Lead Qualifier
An AI voice receptionist for trades businesses: it answers the calls a busy plumber would miss, qualifies the job, triages urgency, and books it. A working proof of concept, built solo with AI.
- Livedemo + chatbot
Atelier
An AI-native back office for independent creatives: it watches the tools they already use and quietly handles the admin, starting with the pain that hurts most, getting paid on time. Currently building, MVP live.
- MVPlive, validating
Compass
A discovery tool I built to run customer research for Atelier: capture interviews, score which problems matter most, and shape them into an opportunity-solution tree. Where evidence becomes a product decision.
- 300+pain points mapped
SQL Playground
An open-source SQL playground built on a realistic SaaS dataset (users, subscriptions, revenue, events), modelled and seeded so you can query the product questions that actually drive decisions. Built solo in a day.