My work.
Everything I've shipped that I'm willing to stand behind. PM case studies on the left, weekend projects on the right. Click any for the longer read.

Freely TV
Took Freely from blank page to launch. Led product discovery, UX, and delivery for a UK streaming app backed by the four public service broadcasters: BBC, ITV, Channel 4, and Channel 5.
- 1M+active devices
- On timelaunch

Deskpro CMS
Designed and shipped a headless CMS for Deskpro's corporate site. Worked closely with engineers to re-architect the editorial flow so the marketing team could publish without waiting on a dev.
- 90%time to publish
- 150%avg. visit duration

EE TV Visual Guide
Designed and tested a new discovery-focused experience for EE TV customers to help viewers find content and brands they would otherwise miss. Ran controlled A/B experiments to prove the lift before rollout.
- 8%VoD engagement
- 7%new brand discovery

SQL Playground
Built as my own way to get more fluent in SQL. A realistic SaaS dataset of users, subscriptions, revenue, and events to practise the product questions that actually come up on the job. Open source, so anyone else can pick it up and use it too.

Schengen Monitor
Got tired of re-entering trip dates into a spreadsheet and redoing the 90/180 maths every time my plans shifted. So I built something that handles the recalculating for me.
- 5 hrssaved